mProve: Spotlight Partner
From our mobile work with American Idol (with 178 million text message votes for Season 8 in 2009) to text messaging solutions for Barack Obama (Nielsen estimates 2.9 million mobile subscribers interacted with this program) and many other high profile projects in between, our team has helped shape the user experience for the largest mobile programs in US history. We have developed a rich understanding for how mobile subscribers use their phones, and how to craft user experiences that will engage them and deliver rich information for our clients.
By forming mProve, we have chosen to bring this deep mobile experience to the clinical research field. With our industry-grade, fully regulatory compliant mobile solutions, we help trial sponsors (and their partners) gain efficiencies and achieve more powerful results. As mobile devices become more ubiquitous and more integrated into our daily routines, we believe that harnessing mobile allows research organizations to extend their capacity to observe, stimulate behavior, and achieve omniscient insights.